STEREO helped CORO, a triple helix organisation in the making and developed the communication of its purpose to the world. We invented their name and assisted to phrase their intentions. Triple helix creates innovation by making companies, knowledge institutions and the public sector work together in new ways. The goal is to utilize the untapped potential of collaboration to create sustainable growth. As part of the branding exercise we helped develop the concept for the COconference — a recurring event that gathers new partners once a year.