It’s hard not to fall in love with an organisation that promotes walking. For SPOR — a platform for organising walking paths — we have built a brand with the intention of encouraging people to get out and walk. The point is that there is so many beautiful walks in nature if you allow the public to cross private property. So SPOR organises volunteers, farmers and landowners on the one side and nature conservation and outdoor organisations on the other to make the tracks accessible to everyone. We have created communication and design to support the cooperation between all the parties.