How to build a name for a research institute within the university college world? How to communicate academic substance and depth in a human way? And how to visualize a focus on vulnerable children without stigmatizing and exposing anyone? These were some of the challenges we faced when developing the name, core story and visual identity for the research institute NUBU, which does research in vulnerable children and youth.

Deliverables  

Brand Strategy
Naming
Brand Positioning
Tone of Voice
Visual Identity Design
Design Guidelines

Code of arms — logo  

We set out to create the new official code of arms for Roskilde, along the way consulting with Rigsheraldikeren. However in the end the city counsel chose to keep what they already had, but wanted our work to be used as a logo instead.

After wishes from the client we changed the border from a shield-like shape to a circle aswel as removing the beak and tongue.