All buildings tell a story. Quiet or loud, simple or more complex. At a time when architecture is increasingly global, buildings around the world tell more and more identical stories. That’s why we are proud to work with Over Byen Architects who are specialised in revitalising our cultural heritage — working with buildings that are rooted in time and place. Buildings that tell stories of where we come from and where we are going.
In the highly competitive Danish architectural industry, Over Byen Architects have rapidly gained reputation as one of the leading architectural studios specialising in transforming architectural cultural heritage. With an immense respect for the given context they rethink and revitalise listed and protected buildings.
To understand how the busy and ambitious team of architects could become as relevant and attractive as possible in the eyes of their customers, employees and other stakeholders, we conducted a series of in-depth interviews to gain insight into their world and preferences. What we learned was that everyone appreciated that the buildings came to life again, that the given building made sense in entirely new ways through the gentle interventions of the transformation architects. This led us to phrasing a core story called ‘Mening påny’ — ‘Making sense anew’ to signify and amplify their work. For Over Byen Architects this has soon become a new way of addressing the value they create to the world around them. To strengthen the story we have revitalized their visual identity and built a new website to document and communicate the difference they make.
Tone of Voice
Visual Identity Design