Subtle Transformation
All buildings tell a story. Quiet or loud, simple or more complex. At a time when architecture is increasingly global, buildings around the world tell more and more identical stories. That’s why we are proud to work with Over Byen Architects who are specialised in revitalising our cultural heritage — working with buildings that are rooted in time and place. Buildings that tell stories of where we come from and where we are going.
In the highly competitive Danish architectural industry, Over Byen Architects have rapidly gained reputation as one of the leading architectural studios specialising in transforming architectural cultural heritage. With an immense respect for the given context they rethink and revitalise listed and protected buildings.
To understand how the busy and ambitious team of architects could become as relevant and attractive as possible in the eyes of their customers, employees and other stakeholders, we conducted a series of in-depth interviews to gain insight into their world and preferences. What we learned was that everyone appreciated that the buildings came to life again, that the given building made sense in entirely new ways through the gentle interventions of the transformation architects. This led us to phrasing a core story called ‘Mening påny’ — ‘Making sense anew’ to signify and amplify their work. For Over Byen Architects this has soon become a new way of addressing the value they create to the world around them. To strengthen the story we have revitalized their visual identity and built a new website to document and communicate the difference they make.
Deliverables
Brand Strategy
Naming
Brand Positioning
Tone of Voice
Visual Identity Design
Design Guidelines
Core story
Alle bygninger fortæller en historie. Stilfærdig eller højlydt, enkel eller mere kompleks. I en tid, hvor arkitekturen i stigende grad er global, fortæller bygninger verden over enslydende historier. Vi er derimod optaget af at skabe bygninger, der er forankret i tid og sted. Bygninger, der fortæller historier om, hvor vi kommer fra og hvor vi skal hen. Kun ved at forstå fortiden, kan vi forme fremtiden. Og fordi de bygninger vi tilbringer vores liv i har så stor indflydelse på, hvordan vi forstår os selv, så er det vigtigt at sikre, at de bidrager med et perspektiv. Så vi spørger altid: Hvordan bliver denne bygning relevant? Hvem skal bruge den? Hvad drømmer de om? Hvordan sikrer vi, at bygningen får et langt og givende liv? Vi mener, det er afgørende for en bæredygtig udvikling af vores samfund, at vi udfordrer og videreudvikler den eksisterende bygningsmasse. Kun ved at aktualisere bygningers historie, ved at blotlægge karakter og skabe ny identifikation, kan vi skabe oplevelser i byen, der er bæredygtige på alle niveauer — socialt, miljømæssigt og finansielt. Sammen med fremsynede bygherrer skaber vi indsigtsfuld omdannelse. Vi realiserer potentialer, gør byens historie levende og skaber mening for mennesker på ny.
