Client NUBU Year 2020 Deliverables Brand Strategy Naming Brand Positioning Tone of Voice Visual Identity Design Guidelines
How to build a name for a research institute within the university college world? How to communicate academic substance and depth in a human way? And how to visualize a focus on vulnerable children without stigmatizing and exposing anyone? These were some of the challenges we faced when developing the name, core story and visual identity for the research institute NUBU, which does research in vulnerable children and youth.
Striking a balance between playful and serious
To give NUBUs otherwise abstract themes a more human look and feel we teamed up with the talented illustrator Timo Kuilder. His illustrations struck a perfect balance between being playful and serious.
Branded as serious research
As an add-on to the project, we developed a stamp to be used by all researcher within the university collage, as a quality stamp. Xxx xxxxxx x xx xxx x. "Forskning fra Professionshøjskolerne"