Deliverables Visual Identity Design, Tone of Voice, Design Guidelines, Brand Strategy, Naming, Brand Positioning
How to build a name for a research institute within the university college world? How to communicate academic substance and depth in a human way? And how to visualize a focus on vulnerable children without stigmatizing and exposing anyone? These were some of the challenges we faced when developing the name, core story and visual identity for the research institute NUBU, which does research in vulnerable children and youth.
In close collaboration with the research institute, we developed a range of possible names and ways of expressing their relation with the university college system. We finally landed the name and anchoring stamp stating that they proudly conduct research within the University Colleges. The stamp may potentially be used by all research institutions within this part of the educational system to communicate a research tradition that is often seen as standing in the shadow of the classic university research tradition.
To show their unwavering focus and solidarity with children and young people in challenging circumstances, we chose to collaborate with the Dutch illustrator Timo Kuilder to create a visual universe that talks about abstract notions such as relations, family dynamics, inclusion and learning in a friendly and human way.
At STEREO we are excited to have played a tiny role in bettering the circumstances for the researchers who take on the important task of exploring how to better support and empower children in challenging circumstances.