The Copenhagen Metro is amazing. We love how the beautiful trains and stations connect the city in new ways. But it took forever to build. And it was messy and noisy beyond compare. To keep the Copenhageners focused on the benefits of the metro rather than the trouble of the building process, we developed the campagin ‘More Metro, More Freedom’. Together with talented Tuala Hjarnøe we portrayed a number of people and told their stories of how the metro has improved their everyday life. The campaign was displayed on building sites around the city and helped us keep up the spirit in the last months of the massive building project.

Deliverables  

Campaign photos
Campaign concept